Political Messaging
It’s not about me…
…or you, probably. We’re already persuaded. Persuading others requires a level of imagination and empathy they don’t teach in comedy school. Whether writing a single spot or creative directing an entire campaign, I try to keep disciplined enough to realize when a spot works for me vs. when it it just works.
The good kind of shameless
Sex ed is a vulnerable target of the right. Even supporters break out in hives discussing it. Jokes would only reinforce the negative, so we cast the fight purely as one of knowledge versus ignorance.
SPOT: “Know Means Know”
COMPANY: Gutsy Media / Educate US
ROLE: Writer + Creative Director
How are voting rights like a monster truck?
The goal was to rally white moderates against GOP-led voting restrictions. The challenge was not to get too partisan. The solution: appeal to their sense of personal liberty.
SPOT: “HELL YEAH”
COMPANY: FrameShift Politics
ROLE: Writer + Creative Director
Viral load
Getting people to share your ad organically is a win for everyone except your opponent. This one borrowed the informercial framework to attack Donald Trump on a tricky angle: his habit of blaming a certain other country for his problems. The result was funny enough to spread far and wide—for free.
SPOT: “Blame Doll”
COMPANY: FrameShift Politics
ROLE: Writer